ANNA LUCIA PAYAN

Curated visions. Elevated experiences. Impactful storytelling.

Hi, I’m Anna Lucia Payan—a creative director, stylist, and curator passionate about refining ideas into cohesive, luxurious realities. My work blends intentional storytelling with a deep love for sensory-driven design to craft experiences, campaigns, and brand moments that resonate.


My Philosophy

I believe in the power of thoughtful details to evoke emotion and inspire connection. Whether designing a luxury event, curating an editorial campaign, or refining a brand’s identity, my focus is always on creating meaningful, impactful results.


Stonesoul Collective

Beyond my creative direction work, I founded Stonesoul Collective—a monthly ritual subscription that combines poetry, crystals, and reflection to help individuals anchor their spirit and connect with themselves. Stonesoul embodies my passion for creating intentional, soulful moments and is a natural extension of my creative ethos.


About

Styling, Curating, and Refining
Your Vision

I offer bespoke services designed to bring your
vision to life through elevated styling,
thoughtful curation, and impactful
storytelling. From immersive brand experiences
to editorial campaigns, my work is rooted in
creating luxurious moments that inspire and
connect.

Experiantial Design & Styling

Transform your brand’s story into an immersive experience. I design
and style luxurious, sensory-driven events, pop-ups, and activations
that leave a lasting impression on your audience. Every detail—from
decor to ambiance—is thoughtfully curated to align with your vision.

Editorial Campaign Curation & Styling

I bring editorial campaigns to life through meticulous styling and
creative direction. From refining concepts to overseeing production, I
ensure your campaign tells a cohesive and captivating story.

Sensory Brand Curation

I refine and elevate brand identities through sensory storytelling. From
concept development to styling, I help you create a cohesive narrative
that aligns with your values and captivates your audience.

Photography

  • While my true expertise lies in directing and conceptualizing, I offer
    custom photography for clients who need beautiful, cohesive visuals
    that align with the projects I oversee. My photography is rooted in
    storytelling, emphasizing connection, emotion, and aesthetic clarity.

Services

Curated Projects That Tell a
Story.


Every project I take on is
designed to evoke emotion,
inspire connection, and create
lasting impact.

Portfolio

Minimalistic Brand for Modern Rituals


A soulful brand built around intentional rituals. From concept creation to styling and messaging, I developed every aspect to reflect a grounding, luxurious ethos.


Stonesoul Collective was designed to evoke a sense of grounding, simplicity, and soulful connection. Every detail, from the minimalistic logo to the soft, neutral palette, reflects its mission of offering calm amidst modern chaos.


As the founder and curator, I oversaw the full brand development, creating a cohesive identity that aligns with its purpose of intentional reflection.

Stonesoul
Collective

annaluciapayan@gmail.com

Email Address

Get in Touch

Can’t find exactly what you’re looking for? Let’s create something unique.


I offer tailored consulting services that encompass creative direction, styling, experiential
design, and strategic business solutions. Whether you need guidance refining your vision or
executing an extraordinary idea, I’m here to help.

Looking for a moment of calm and clarity?

Explore Stonesoul Collective.